About US

WHO WE ARE

Born in the vibrant, ever-evolving fashion hub of Bangalore, with deep creative roots in Rajasthan, Not So Suttle draws inspiration from a rich legacy of color, craft, and culture—reimagined for today’s fast-moving fashion world.

Our creative process blends Rajasthan’s fearless love for colors with Bangalore’s modern, cosmopolitan sensibility. At Not So Suttle, fashion is expressive, inclusive, and meant for everyone—without compromises.

We noticed a gap in the market: great styles often come with limited color choices or restricted size options. We set out to change that. Our collections are designed with a wide spectrum of colors and an inclusive range of sizes, so you don’t have to settle for “almost right.” Whether it’s the fit you need or the shade you love, we make sure you find both—at prices that stay accessible and affordable.

Every outfit carries its own personality through thoughtful prints, silhouettes, and detailing. Designed to keep up with trends yet versatile enough for everyday wear, our pieces are made to move with you and your lifestyle.

Rooted in Rajasthan’s bold aesthetics and shaped by Bangalore’s modern pace, Not So Suttle is for those who believe style should be easy, expressive, and truly personal. Because fashion shouldn’t force you to choose between size, color, or price—it should simply feel right.

WHO WE ARE

WHAT WE STAND FOR

Not So Suttle — the cool kid of casual wear, born from equal parts comfort, chaos, and cheeky charm.

We don’t do boring basics. We do you, but louder. (Not literally loud… just Not So Suttle.)

Not So Suttle isn’t just clothing. It’s a mood - A quiet kind of bold. A style that speaks without shouting. Where comfort flows effortlessly into style, and self-expression feels natural.

We started with one simple belief: Casual wear shouldn’t be “simple.” It should be fun, expressive, unapologetic — and still comfy enough to live your whole day in. So we took everyday essentials and rewrote the rules.

We make clothes for people who don’t whisper their vibe… they wear it. From oversized tees that feel like a hug, to joggers that make lazy days look stylish, to crops, polos, and fun kidswear — we print personality on everything. Our designs are bold enough to get noticed, comfy enough to live in, and stylish enough to “accidentally” end up in your friend’s wardrobe forever.

Every piece is made with breathable fabrics, thoughtful fits, and designs that strike the perfect balance between bold and wearable. Whether you're lounging, stepping out, or making a statement, we bring you comfort that looks as good as it feels.

Inspired by everyday moods and modern street culture, our pieces celebrate individuality — the soft, the bold, and everything in between. Every print, every fit, every fabric is crafted to feel good, look good, and move with you.

So if you’re hunting for casual wear that matches your mood, your memes, and your main-character moments — you’ve just arrived at your new favorite store.